Welcome to Elon Musk’s Twitter (now X), where the rules are made up and the check marks don’t matter.
The Tesla and SpaceX CEO first announced his bid to buy Twitter in April 2022, zealously driven to rid the platform of spam bots and protect free speech.
“This is just my strong, intuitive sense that having a public platform that is maximally trusted and broadly inclusive is extremely important to the future of civilization,” Musk said at a TED conference on the day he made his offer. “I don’t care about the economics at all.”
Even for one of the richest men in the world, $44 billion is a lot of money to cough up to buy a middling social platform. Despite his fervent declarations about expanding “the scope and scale of consciousness” through public discourse, the billionaire got cold feet. A month later in May, he tried to kill the deal, claiming that Twitter had more bots than its public filings let on. After a truly chaotic legal discovery process, which even included some embarrassing texts, Musk was forced to seal the deal. By October, the platform was his.
Since Musk bought Twitter and took the company private, the news around the microblogging platform has been a whirlwind, rife with verification chaos, API access shakeups, ban reversals, staggering layoffs, and most notably, rebranding to X.
Musk also transitioned from his role as Twitter (X) CEO to serving as its executive chair and CTO. It was announced on May 12 that Linda Yaccarino will step in as the next X CEO. Yaccarino will be leaving her role as chairman of Global Advertising & Partnerships at NBCU.
If you’re just catching up, here’s a complete timeline of what’s going down at the bird app, starting with the most recent news:
X lowers requirements for its creator payout program
The company said that creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing. That requirement was previously set to 15 million impressions.
Creators will be able to withdraw as low as $10 instead of $50, X said. Users still need to be verified and must have at least 500 followers to qualify for payouts.
X CEO claims the company formerly known as Twitter is almost breaking even
“I’ve been at the company eight weeks,” Yaccarino said in her first broadcast interview since taking on her new role. “The operational run rate right now… we’re pretty close to break even.”
“Our data licensing and API with X is an incredible business. Our new subscription business [is] growing,” Yaccarino said. “And then, part of my, what I would say, expertise and experience, and what I came to do, was to drive advertising at the company.”
Video calls are coming to X
CEO Linda Yaccarino confirmed in her first TV interview that video calls will be a new feature coming to the service, as part of its transformation into an “everything app.”
X expands its partnership with Integral Ad Science
The partnership began in January to tell advertisers if their ad is placed around inappropriate content. Now, X is testing sensitivity settings, powered by machine learning, that let advertisers choose their thresholds for the kinds of content they want their ads to appear around — and according to a tweet from X owner Elon Musk, advertisers can buy these less desirable, “relaxed” sensitivity ad slots for less.
Brands can reduce adjacency to gore, excessive profanity and obscenity, targeted hate speech, sexual content, drugs and spam. Soon, X will add its “relaxed” setting, which offers cheaper advertising opportunities while only filtering for targeted hate speech and explicit sexual content.
X takes over @music handle, hinting at future music plans
The @music account was originally operated for 16 years by software developer Jeremy Vaught, who grew the @music handle to roughly half a million followers. Vaught posted in anger that X had commandeered the account for itself.
“Super pissed,” Vaught wrote on X, sharing a screenshot of the email X had sent him informing him of the change.
X streamlines Community Notes
The feature historically provided information to users about why they were seeing a fact check appended to a tweet. After three years of development, the company says this extra context will now be removed for those who are already experienced with Community Notes.
TweetDeck is renamed to XPro
The company has adopted the @Pro handle instead of @TweetDeck for the tool. However, many parts of the tool, including the help page, still have “Twitter” and “TweetDeck” mentions. Musk hinted at the change a week prior, adding that XPro will come with a “wide range of psy op plugins.” There are no details about what kind of plug-ins those might be.
X now allows paid users to hide their checkmarks
Paid verification was introduced last year with the Twitter Blue relaunch. The service was recently renamed to XBlue during the Twitter rebrand to X.
The idea is to help users benefit from subscription features without showing that they are a verified account. The option to hide the checkmark will show up in the “Profile customization” section of account settings.
The company has updated the help page for paid subscriptions, saying that even if you hide the checkmark it might be visible in some places. The company didn’t give any further details about those placeholders.
Want to change back to the old Twitter app icon on iOS? Here’s how:
- On your iPhone, navigate to the Shortcuts app. If you have a newer iPhone, this should be pre-installed, but if not, you can find it in the App Store. If your iPhone is running on iOS 12.0 or higher, you’re good to go.
- From the main Shortcuts screen on the Shortcuts app, you’re going to tap “All Shortcuts.”
- Hit the blue plus sign in the top-right corner of your screen to set up a new Shortcut.
- You should see a suggested action of “Open App” to build your new shortcut. Tap that.
- Now, you’ll be prompted to set up a new “Open App” shortcut. Next to where it says “Open,” click on “App” to search for the X app. Select that.
- Once you’ve selected the “X” app, tap the share icon on the navigation bar at the bottom of your screen. This will bring up another menu, where you can select “Add to Home Screen.”
- Go ahead and type in Twitter instead of “Open App.” Then, tap the small Shortcut icon next to where you typed in Twitter.
- Here, you can upload an image of the Twitter logo. However, you probably don’t have that already saved to your phone. Just Google “Twitter icon.” We used this one.
Apple accepts Twitter app’s rebrand to X in the app store
Apple typically doesn’t allow developers to name their apps as a single character, but they seemed to have made an exception.
X also changed its App Store tagline from “Let’s talk.” to “Blaze Your Glory!!” Musk himself posted a tweet with this tagline without any context.
X opens up its ad revenue sharing program globally
The company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X owner Elon Musk, aims to give out $5 million in the first round of creator payments.
Twitter is now X
The iconic bird logo is officially replaced with ‘X’ after Elon Musk announced the change the weekend of July 22. Notably, Musk x.com now also redirects to twitter.com. Musk also called this an “interim” logo, so we might see another logo change in the future.
The app also changed its official handle to @x as part of the ongoing rebranding. The original @Twitter handle is now inactive, and its bio reads, “This account is no longer active. Follow @x for updates.” However, the original owner of the @x handle, Gene X Hwang of the corporate photography and videography studio Orange Photography, confirmed to TechCrunch that the company took over his account without warning or financial compensation, telling him the handle is property of X.
Interim X logo goes live later today.
— Elon Musk (@elonmusk) July 23, 2023
Twitter preps a job listing feature
Twitter hasn’t officially announced the job postings feature yet, although some verified organizations have already been able to post job listings under their bios. The job listings take applicants directly to the company’s website, where they can learn more about the position and submit an application.
Twitter Notes is back…kinda
Twitter Notes, the feature that allows Twitter users to publish long-form content, appears to be back on track, according to a post from Twitter owner Elon Musk on Tuesday. Musk confirmed the company’s plans in response to a user’s tweet which claimed the Twitter Notes project had recently been rebranded as “Articles.”
On Tuesday, July 18, user @FaustoChou tweeted that Notes had been renamed to Articles, signaling perhaps renewed development efforts on Twitter’s part. His screenshot showed the Notes interface, looking much like it did before, as well as other unlaunched features, like Twitter Coins. Musk replied to the tweet, confirming Twitter’s plans.
Twitter shares ad revenue with verified creators
Twitter will now pay creators for a share of the ad revenue earned from ads served in the replies to their posts. Twitter Blue subscribers who have earned more than 5 million tweet impressions each month for the last 3 months are eligible to join the creator payouts.
Despite the program’s significant payouts, some creators weren’t happy — and took their complaints to Twitter owner Elon Musk. In a series of tweets, Musk addressed creators’ concerns over things like the types of accounts that were eligible for monetization, rate limits and other issues.
With the announcement of new DM settings, Twitter admits to having a Verified spammer issue
Starting “as soon as” July 14, Twitter will introduce a new messages setting aimed at reducing spam in DMs by moving messages from Verified users you don’t follow back to your “Message Request” inbox instead of your main inbox. Only messages from people you follow will arrive in your primary inbox going forward. Notably, these changes will also now apply to everyone who has their inboxes open to allow messages from anyone.
Before becoming pay-to-play, Twitter verification indicated a person was a public or notable figure of some sort — like a politician, celebrity, athlete, journalist or other well-known individual. By making the Verified blue checkmark accessible to anyone who purchased it, Twitter diluted the value of verification.
That apparently escalated to the point that people have become bothered by Verified users spamming their main inbox, when they had set it open to receive DMs from the blue-badged crowd. In other words, Twitter has a Verified user spam problem.
Twitter blocks links to Threads
Twitter CEO Linda Yaccarino is pushing back at reports that Twitter traffic is tanking as a result of the July 5 launch of a new competitor, Instagram Threads. However, on Monday, July 10, users reported that Twitter seems to be selectively blocking links to Threads.net’s website in Twitter searches, making it more difficult for anyone to surface conversations on Threads or locate users’ profiles.
Twitter threatens to sue Meta over its new Threads app
Less than 24 hours after Threads launched, the Elon Musk-owned company accused Meta of poaching former Twitter employees to create the new platform.
“Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information,” Spiro wrote in the letter, which Semafor shared online. “Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice to prevent any further retention, disclosure, or use of its intellectual property by Meta.”
Only verified users will be able to access TweetDeck after 30 days from now
After swaths of users were unable to access parts of TweetDeck over the last few days, Twitter started rolling out a new version of the web app to users July 3. The company also added that in 30 days, users will have to be verified to access TweetDeck. This means only Twitter Blue subscribers, verified organizations and some folks who have been gifted verification by Twitter will be able to use TweetDeck come August.
Twitter limits the number of tweets users can read in a day
Twitter is putting limits to how many tweets its users can read as the social media platform suffers extended outage that has stymied users’ ability to track new posts.
Verified account holders can peruse a maximum of 6,000 posts daily, while unverified users must contend with a drastically reduced limit of 600 posts. Newly registered, unverified users face even tighter restrictions with an allowance of a mere 300 posts per day, according to Elon Musk. (He has since increased the limit to 10,000, 1,000 and 500, respectively.)
These read limits impacted TweetDeck users in particular, reporting major problems including notifications and entire columns failing to load.
Twitter requires an account to view tweets
If you’re not logged into your Twitter account, or don’t have one, and try to view a tweet, you’ll be presented with a sign-in screen. However, days later, Twitter silently removed the login requirement for viewing tweets.
When Twitter started enforcing the login requirement, Musk said that he took these “temporary” measures to prevent data scraping.
The company hasn’t made any official announcement about allowing users to view links when you aren’t logged in or given any details on what measures it has taken to stop scraping.
Subscribers can now post 25,000-character-long tweets
The company made the change to its Twitter Blue page today, indicating the limit. An engineer at Twitter, Prachi Poddar, also announced the change by posting a long tweet.
Twitter faces a $250 million lawsuit filed by major music publishers
The National Music Publishers’ Association (NMPA), representing 17 publishers, listed 1,700 songs for which it sent multiple copyright violation notices to Twitter. The lawsuit, filed in Federal District Court in Nashville, says that Twitter didn’t take any action against these notices. The publishers’ organization said in the filing that it is seeking fines of up to $150,000 for each violation.
The lawsuit alleged that the social network “fuels its business with countless infringing copies of musical ‘compositions, violating Publishers’ and others’ exclusive rights under copyright law.” It added that, unlike its competitors TikTok and Instagram, Twitter hasn’t struck a music licensing deal for the use of copyrighted music.
Twitter is being evicted from its Boulder office
Court documents show that Twitter owes three months’ rent to its Boulder landlord, and a judge has signed off on evicting the tech giant from that office.
In May the landlord took it to court, and on May 31 the judge issued an order that the sheriff should assist in the eviction of Twitter within the next 49 days — i.e. before the end of July. The case number is 2023CV30342 in Boulder District Court.
As many as 300 employees once worked in Twitter’s Boulder offices, but between layoffs, other firings, and resignations, it is probably less than half of that now.
Window to edit tweets is increased to one hour for Blue subscribers
The time limit to edit tweets has increased from 30 minutes to one hour for Blue subscribers, giving users a bigger window to change their tweets and correct any typos.
Linda Yaccarino is officially Twitter CEO
Twitter CEO Linda Yaccarino officially started her new gig on Monday, June 5, according to a tweet.
It happened — first day in the books!
— Linda Yaccarino (@lindayacc) June 6, 2023
Trust and safety lead resigns
Ella Irwin took over for Yoel Roth, who famously left the company during the early days of Elon Musk’s chaotic Twitter takeover.
Twitter launched Community Notes for images in posts
The latest feature is an effort to put more onus on crowdsourced moderation by allowing users to address scenarios of morphed images or AI-generated images across the platform where the photos are posted. The launches comes days after a fake AI-generated image about an attack on the Pentagon spread quickly as prominent accounts retweeted it.
Twitter’s new API tier costs $5,000 per month
Twitter API Pro for startups gives developers the ability to fetch 1 million tweets per month and post 300,000 tweets per month, and gives them access to the full archive search endpoint.
Twitter Blue users can now upload two-hour videos
Twitter made changes to its paid plan, allowing subscribers to upload two-hour videos — expanding the previous 60-minute limit.
The company also modified its Twitter Blue page and said the video file size limit for paid users is now increased from 2GB to 8GB. While earlier longer video upload was only possible from the web, now it’s also possible through the iOS app. Despite these changes, the maximum quality for upload still remains 1080p.
The rumors are confirmed: NBCU’s leader Linda Yaccarino as the next CEO of Twitter
Musk confirmed Yaccarino’s new role in a tweet this morning (May 12), a day after he announced that he had completed his search for a new CEO.
Elon Musk tweets that he has found a new CEO
“Excited to announce that I’ve a new CEO for X/Twitter,” Musk wrote in a tweet on May 11. “She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops.”
Twitter released its first version of encrypted DMs
Currently, this feature is only available to verified Blue users or accounts associated with verified organizations. Additionally, the encryption feature isn’t compatible with group messages and Twitter doesn’t offer protection against man-in-the-middle attacks.
Twitter now allows you to react to DMs with emojis
Twitter has introduced a new feature that lets users choose almost any emoji to react to a DM in a conversation. Previously, the company allowed you to react to only the most recent DM with only a select set of emojis. CEO Elon Musk tweeted that the new feature is rolling out with the latest app update.
Twitter is purging old accounts and freeing up desired usernames, according to Elon Musk
According to recent tweets by owner Elon Musk, Twitter is purging inactive accounts that have had “no activity at all for several years.”
We’re purging accounts that have had no activity at all for several years, so you will probably see follower count drop
— Elon Musk (@elonmusk) May 8, 2023
Twitter is contemplating a cheaper verification plan for organizations
Twitter is thinking about an organizational verification plan that doesn’t cost $1,000 a month. Over the Cinco de Mayo weekend, Elon Musk tweeted that the company is working on a cheaper plan for small businesses, but didn’t give any details about the cost.
We will have a lower cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud.
The $1000/month is meant for larger organizations.
— Elon Musk (@elonmusk) May 6, 2023
Twitter confirmed Circle tweets were temporarily not private
Twitter confirmed a security error that made Circle tweets surface publicly. TechCrunch reported the glitch in early April, but the platform confirmed the issue May 5 in an email sent to Twitter Circle users.
“In April 2023, a security incident may have allowed users outside of your Twitter Circle to see tweets that should have otherwise been limited to the Circle to which you were posting,” the email said. Twitter claims that the bug has now been fixed, and that the team knows what caused it.
Twitter makes its API free for public announcement accounts
Twitter announced on May 2 that it is making its API free for verified government or public-owned services posting about public utility alerts such as weather alerts, transportation information and emergency warnings. This comes a month after the company announced its new API pricing tiers.
A bug on Twitter causes legacy blue checks to reappear by updating your bio
It doesn’t seem to matter what text you’re adding to your bio — TechCrunch reporter Amanda Silberling added a few spaces, then got her check back for a moment. It even showed up with the old text that designates that she is “notable in government, news, entertainment, or another designated category,” and she did not, in fact, pay for this. But once you refresh the page it disappears. In fact, it’s unclear whether anyone else can even see your check briefly reappear.
EU warns Twitter over disinformation
Twitter was confirmed April 25 as one of 19 major tech platforms subject to centralized oversight by the European Union’s executive starting this fall, when so-called very large online platforms (VLOPs) are expected to be compliant with the Digital Services Act (DSA). But the Commission has not wasted any time warning the Elon Musk-owned social network that things aren’t looking good for staying on the right side of the incoming law.
In a pair of tweets, Vera Jourova, the EU’s values and transparency VP, warned of “yet another negative sign” by Twitter — accusing the platform under Musk of “not making digital information space any safer and free from the Kremlin #disinformation & malicious influence”.
Twitter now shows labels on tweets with reduced visibility
Twitter said that labels will be shown to both authors and viewers. Usually, these tweets will show text such as “Visibility limited: this Tweet may violate Twitter’s rules against Hateful Conduct.”
The app’s enforcement policy says that tweets with such labels will not show up in search results, recommendations or timelines — those tweets will be hidden in both the “For You” and “Following timelines. Additionally, there will be no ads placed adjacent to posts with reduced visibility.
Twitter restored Blue verification mark for top accounts, even if they didn’t pay for Twitter Blue
Over the April 21st weekend, multiple top accounts (with more than 1 million followers) got their verification marks back. However, many of them, including writer Neil Gaiman, footballer Riyad Mahrez, musician Lil Nas X, actress Janel Parrish Long and British TV presenter Richard Osman said that they didn’t pay for the blue badge.
In March, The New York Times reported that Twitter was considering handing out a free verification mark to the top 10,000 brands and companies. It’s not clear if the company is applying the same policy to personal accounts.
Twitter removes ‘government-funded’ news labels
Twitter has removed “government-funded media” labels on all accounts, from NPR to the Chinese state-affiliated Xinhua News. The app even appears to have deleted its web page explaining the “government-funded media” labels.
Twitter sends an email seemingly requiring advertisers to have a verified checkmark
Several users have posted screenshots of an email reportedly sent by Twitter, which states that starting from April 21, verified checkmarks are required to continue running ads on the platform.
WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0
— Matt Navarra (@MattNavarra) April 21, 2023
Twitter officially kills legacy blue checkmarks on 4/20
With the legacy checks gone, the app will have verification marks only for paid users and businesses, as well as government entities and officials. Now if a user sees a blue check mark and clicks on it, the label reads: “This account is verified because they are subscribed to Twitter Blue and verified their phone number.”
Microsoft drops Twitter from its advertising platform
Microsoft is dropping the bird app from its advertising platform starting on April 25, nearly two months after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, including enterprises and research institutions. The moves mean users will no longer be able to access their account, or create, schedule or otherwise manage tweets through Microsoft’s free social media management service.
Twitter owner Elon Musk threatened to take legal action:
They trained illegally using Twitter data. Lawsuit time.
— Elon Musk (@elonmusk) April 19, 2023
Twitter quietly removes policy against misgendering trans people
Twitter updated its content moderation guidelines regarding hateful content, removing a policy that prohibited the targeted deadnaming or misgendering of transgender people. Enacted in 2018, the policy explicitly stated that it violated Twitter’s rules to repeatedly and purposefully call a transgender person by the wrong name or pronouns.
Twitter to label tweets that get downranked for violating its hate speech policy
Twitter plans to “soon” begin adding visible labels on tweets that have been identified as potentially violating its policies, which has impacted their visibility. It did not say when exactly the system would be fully rolled out across its network.
Typically, when tweets violate Twitter’s policies, one of the actions the company can take is to limit the reach of those tweets — or something it calls “visibility filtering.” In these scenarios, the tweets remain online but become less discoverable, as they’re excluded from areas like search results, trends, recommended notifications, For You and Following timelines, and more.
Historically, the wider public would not necessarily know if a tweet had been moderated in this way. Now Twitter says that will change.
10,000-character-long tweets for Blue subscribers
Twitter’s new feature will let Blue subscribers post 10,000-character-long posts — as if the social network is trying to compete with a rival newsletter platform. Twitter has also added support for bold and italic text formatting.
Long-form writing is also not entirely new. Last June, the company introduced a program called Twitter Notes for select writers. However, that program was shut down under Musk. After taking over the company he also killed newsletter tool Revue, a startup Twitter had acquired in 2021.
NPR, PBS and a handful of other news organizations bail on Twitter as Musk meddles with account labels
A PBS spokesperson confirmed to Axios that PBS had “no plans to resume tweeting” after Twitter gave it a murky “government-funded media” label over the weekend. A few other news entities appeared to have followed suit, including the prominent Boston NPR affiliate WBUR, Hawaii Public Radio and LA-based local news source LAist.
The Australian Broadcasting Company (ABC Australia), Australia’s Special Broadcasting Service (SBS), New Zealand’s public broadcaster RNZ, Sweden’s SR Ekot and SVT, and Catalonia’s TV3.cat a were labeled “government-funded media” weeks later.
Twitter partners with eToro to show real-time stock and crypto information
This expands upon the social network’s Cashtag feature, which provided info about a limited number of stocks and crypto coins through TradingView data.
The new partnership with eToro goes beyond just displaying information. It also redirects users to the eToro site where they can engage in trading. If you search for a stock on Twitter, you will see a button saying “View on eToro,” which redirects to the site.
🎉Very excited to be launching a new $Cashtags partnership with @Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets as well as having the option to invest through eToro. @elonmusk https://t.co/Iv2q9iNxbf
— eToro (@eToro) April 13, 2023
Elon Musk says he only bought Twitter because he thought he’d be forced to
Elon Musk gave a rare interview to an actual reporter late on Tuesday, speaking to BBC reporter James Clayton on Twitter Spaces. During the interview, Clayton pressed Musk on whether his purchase of Twitter was, in the end, something he went through with willingly, or whether it was something he did because the active court case at the time in which Twitter was trying to force him to go through with the sale was going badly.
The answer was that Musk did indeed only do the deal because he believed legally, he was going to be forced to do so anyway.
Elon Musk says Twitter will officially remove legacy checkmarks on 4/20
This is the “final date,” he said in a tweet. If the move goes through, Twitter will have verification marks only for paid users and businesses, and government entities and officials.
Final date for removing legacy Blue checks is 4/20
— Elon Musk (@elonmusk) April 11, 2023
Twitter, Inc. is now X Corp.
Twitter, Inc. is now called X Corp., according to a court filing in California.
Since Twitter is no longer a public company, it does not have to report updates like name changes to the SEC. But in any case, the new name was spotted in an April 4 document related to far-right activist Laura Loomer’s lawsuit against Twitter and Facebook.
“Twitter, Inc. has been merged into X Corp. and no longer exists,” the document states.
Ex-Twitter CEO and other execs sue firm over unpaid legal bills
The lawsuit, filed in Delaware Chancery Court, alleged that Twitter has to pay more than $1 million to the former executives for legal bills they incurred while at the company to respond to requests by the Department of Justice and Securities and Exchange Commission.
Twitter Circle tweets aren’t very private
Numerous Twitter users reported a bug on April 10 in which Circle tweets are surfacing on the algorithmically generated For You timeline. That means that your supposedly private posts might breach containment to reach an unintended audience, which could quickly spark some uncomfortable situations.
TechCrunch has spoken to multiple users who have also experienced this glitch firsthand; many more have reported the glitch in their tweets. Most often, it seems that Circle tweets are being surfaced in the For You timeline to users who follow the poster, but are not in their Circle. Others have reported that their Circle tweets are reaching even further than those who follow them.
A year later, Twitter is now resurfacing official Russian accounts in search results
The Elon Musk-owned platform has resumed surfacing accounts of Vladimir Putin and the Russian Embassy in search results. A former Twitter employee told the publication that this move is likely because of a policy change.
Twitter won’t let you retweet, like or reply to Substack links
Twitter is censoring Substack links by making the posts impossible to reply to, like or retweet. While quote-tweeting works, simply pressing the retweet button surfaces an error message: “Some actions on this Tweet have been disabled by Twitter.”
You didn’t hear this from us, but if you link to a Substack via a redirected URL, it seems to post without restrictions.
Twitter Blue subscribers will now be shown ‘half ads’ on the platform
Twitter is rolling out additional features for Blue subscribers including showing 50% of ads in their timeline compared to non-paid users and a visibility boost in search.
“As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets,” Twitter’s description of the feature says.
While Twitter is claiming to reduce ads on paid subscribers’ feeds, it is hard to prove if they are actually seeing fewer ads apart from anecdotal experiences.
Twitter singles NPR out with misleading state-backed media label
NPR’s Twitter account on the platform now comes with a tag denoting it as “US state-affiliated media.” But NPR doesn’t meet Twitter’s own definition for a state-affiliated account:
State-affiliated media is defined as outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution…
State-financed media organizations with editorial independence, like the BBC in the UK for example, are not defined as state-affiliated media for the purposes of this policy.
GET REKT @NPR
— Benny Johnson (@bennyjohnson) April 5, 2023
NPR later announced that it will no longer be posting content to its 52 official Twitter feeds, becoming the first major news organization to go silent on the social media platform.
Twitter’s verification changes feel like an accidental April Fools’ joke
Musk had claimed that starting on April 1, blue checkmarks that previously indicated that an account was legitimate, verified and notable would be maintained only for those who have a subscription to Twitter Blue. The change would be part of a wider push for Twitter to gate previously free features, and bundle new ones, under the $8 per month Twitter Blue subscription, which costs $11 on iOS and Android devices.
As numerous celebrities and businesses spoke out to say they wouldn’t pay the $8 fee, it appeared that removing so many blue checks would be easier said than done. Instead, Twitter merely updated the text accompanying a blue check to make it unclear whether someone was verified for being notable, or for paying for Twitter Blue. In an ultimate act of pettiness, Twitter removed The New York Times’ verification check when the news giant said it wouldn’t pay for verification.
Based on early returns, the revamped Twitter Blue has yet to contribute significantly to Twitter’s bottom line, with just $11 million generated from mobile signups in its first three months.
Twitter announces new API tiers; free, basic and enterprise levels
The three API tiers include a free level meant for content posting bots, a $100/month basic level and a costly enterprise level. Subscribing to any level gets access to the Ads API at no additional cost.
Twitter mentioned that over the next 30 days, the company will discontinue old access levels, including Standard (for v1.1), Essential and Elevated (for v2), and Premium.
Developers remain unhappy with Twitter’s new API structure.
Introducing a new form of Free (v2) access for write-only use cases and those testing the Twitter API with 1,500 Tweets/month at the app level, media upload endpoints, and Login with Twitter.
Get started: https://t.co/CqCRD3vbE5
— Twitter Dev (@TwitterDev) March 29, 2023
Elon Musk says Twitter will only show verified accounts on its “For You” timeline starting April 15
Musk justified the move by saying this was the “only realistic way to address advanced AI bot swarms taking over.”
Starting April 15th, only verified accounts will be eligible to be in For You recommendations.
The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle.
Voting in polls will require verification for same reason.
— Elon Musk (@elonmusk) March 27, 2023
New Twitter accounts now have to wait only 30 days to purchase Twitter Blue
Twitter decreases the wait to purchase Twitter Blue for newly created Twitter accounts from 90 days to 30 days.
“New subscriptions to Twitter Blue are available globally on web, iOS, or Android. Not all features are available on all platforms. Newly created Twitter accounts will not be able to subscribe to Twitter Blue for 30 days. We may also impose waiting periods for new accounts in the future at our discretion, and without notice,” the Twitter Blue page reads.
Twitter to kill ‘legacy’ blue checks on April 1
Twitter announced that the removal of legacy blue checkmarks will begin April 1 for users that are not subscribed to Twitter Blue.
Elon tweeted back in December that the company will remove legacy checkmarks “in a few months.” After that, users with legacy blue checks had been seeing a pop-up when they clicked on their checkmark, which read, “This is a legacy verified account. It may or may not be notable.” But once Twitter botched this removal of checkmarks, they changed the copy again — as of now, users cannot distinguish whether someone has a checkmark because they paid, or because they were deemed notable.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Twitter Verified (@verified) March 23, 2023
Twitter’s privacy-preserving Tor service goes dark
Twitter’s Tor service, a version of the site that could be accessed even in countries where the social network is banned, has gone dark after the company failed to renew its certificate, which expired on March 6.
Pavel Zoneff, director of strategic communications at the Tor Project, told TechCrunch that the site “is no longer available seemingly with no plans to renew.”
Twitter Blue is now available in more than 20 countries
This expansion makes the social network’s subscription service available in more than 35 countries across the world.
These countries include Netherlands, Poland, Ireland, Belgium, Sweden, Romania, Czech Republic, Finland, Denmark, Greece, Austria, Hungary, Bulgaria, Lithuania, Slovakia, Latvia, Slovenia, Estonia, Croatia, Luxembourg, Malta and Cyprus.
Twitter laid off more than 200 employees in its fourth round of cuts, including loyalist Esther Crawford — the chief executive of Twitter payments who oversaw the company’s Twitter Blue verification subscription.
Twitter’s staff is down from about 7,500 employees to less than 2,000 since Musk.
Lots of speculation among ex employees that Musk must be about to install a whole new regime and that’s why he is cleaning house. Otherwise the cuts don’t make sense. “Hard to keep the lights on with the people who are still left,” one ex manager told me.
— Alex Heath (@alexeheath) February 26, 2023
One of the numerous rounds of cuts eliminated the platform’s entire accessibility team. Senator Ed Markey (D-MA) called on Elon Musk to bring the accessibility team back in an open letter. Markey requested a response by March 17.
Twitter allows cannabis ads in states where it’s legal
After updating its ad policy on February 15, Twitter became the first social media app in the U.S. to allow cannabis advertising. Cannabis ads will run on Twitter in U.S. states where cannabis is legal and in Canada.
Twitter delays launch of its new API platform…again
The initial date set to cut free access to Twitter’s API was February 9, which was then extended to February 13. Now, the social network has delayed the shutdown again, this time with no date set.
There has been an immense amount of enthusiasm for the upcoming changes with Twitter API. As part of our efforts to create an optimal experience for the developer community, we will be delaying the launch of our new API platform by a few more days.
More information to follow…
— Twitter Dev (@TwitterDev) February 13, 2023
The delay jeopardizes the plans of developers and startups building tools around the Twitter API as they wouldn’t have any clarity on future spending and budget allocation on the developer platform.
Twitter’s basic tier of its API will cost $100 per month
The company originally planned to shut down free access to its API on February 9. Now it has extended this deadline to February 13. Twitter said that it will charge $100 per month for the basic tier of API. This will get developers access to a “low level of API usage,” as well as the Ads API.
We have been busy with some updates to the Twitter API so you can continue to build and innovate with us.
We’re excited to announce an extension of the current free Twitter API access through February 13. Here’s what we’re shipping then 🧵
— Twitter Dev (@TwitterDev) February 8, 2023
When developers trying to seek clarity around the new API rules went to the developer forum website, they found that the site had been put behind a login. The forum was finally accessible four days later on February 13.
Twitter Blue introduces 4,000-character tweets
Twitter announced the ability to post longer tweets for paid users on February 8. Instead of being limited to 280 characters, paying Blue subscribers can post tweets that are up to 4,000 characters.
While only Twitter Blue subscribers can post long tweets, all users will be able to read them. You will see only the first 280 characters on the timeline, and if you want to read more, you can click on “Show more.”
need more than 280 characters to express yourself?
we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that.
so we’re introducing longer Tweets! you’re gonna want to check this out. tap this 👉…
— Twitter Blue (@TwitterBlue) February 8, 2023
Elon Musk claims Twitter will start sharing ad revenue with creators
Elon Musk announced in a tweet on February 3 that the company would soon begin sharing advertising revenue with creators on the platform for the first time. He follows up the announcement with a catch: Eligible users must be signed up for Twitter Blue.
Payouts have yet to reach creators’ wallets.
More monetization pushes: Twitter Blue expands new countries, brings back Spaces curation
Twitter Blue subscriptions are now available in Saudi Arabia, France, Germany, Italy, Portugal and Spain, making it 12 regions in total to which users can subscribe to it as of February 2. On February 8, Twitter Blue extended services further to India, Indonesia and Brazil.
Twitter also announced launching a new Spaces tab with curated stations for live and recorded spaces, along with podcasts. The social network is making podcasts available only to Blue subscribers and “some people on Twitter for iOS and Twitter for Android apps.”
Twitter to end free access to its API
Twitter will discontinue offering free access to the Twitter API starting February 9 and will launch a paid version, Twitter said as it looks for more avenues to monetize the platform.
Starting February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. A paid basic tier will be available instead 🧵
— Twitter Dev (@TwitterDev) February 2, 2023
A week later and days before the February 9 deadline, Elon Musk said that after getting feedback from developers, Twitter will provide a write-only API for “bots providing good content that is free.”
Twitter discontinues CoTweets
Twitter announced February 1 that it is discontinuing CoTweeting, a feature that allowed two users to co-author a tweet. Users will be able to view the set of co-tweets for a month. After that, they will be automatically converted to retweets on the co-author’s profile.
Twitter partners with DoubleVerify and IAS on brand safety initiative
Due to declining ad revenue and advertiser exits, Twitter announced on January 25 that it has teamed up with adtech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to — primarily tweets above and below the ad — all types of ads, including promoted tweets.
Twitter rolls out its bookmark feature on iOS
The new design displays the bookmark button under the expanded tweet view, making it easier to add a post to your bookmarks.
Before the change, you had to tap on the share button to open the sharing card and then tap on the bookmark option to save a tweet. In addition to the new button, as soon as you tap on the button, you will see a banner at the top of the screen that says “Show all bookmarks.”
The option is currently visible only on the iOS app, but we can expect that Twitter will roll this out to Android and the web soon.
Twitter quietly bans third-party clients
After cutting off prominent app makers like Tweetbot and Twitterific, Twitter quietly updated its developer terms to ban third-party clients altogether on January 19.
The “restrictions” section of the company’s developer agreement was updated with a clause prohibiting “use or access the Licensed Materials to create or attempt to create a substitute or similar service or product to the Twitter Applications.” Earlier in the week, the company said that it was “enforcing long-standing API rules” in disallowing clients access to its platform but didn’t cite which specific rules developers were violating.
As a result, third-party Twitter clients began offloading their apps from App Stores.
Twitter now offers an annual Blue subscription
Users now have a chance to get a discount for $84/year if they purchase an annual Blue subscription on the web.
Twitter Blue, including the new annual plan, is currently available in the U.S., the U.K., Canada, Australia, New Zealand and Japan.
Twitter HQ furniture auctions
In a strange attempt to make money, Twitter is auctioning off surplus office furniture (auction is now closed) that it doesn’t need anymore, now that thousands of employees have either left the company or been laid off. When you’re rapidly losing advertisers and apparently not paying your rent, why not go for the hail mary?
Twitter makes algorithmic “For You” timeline the default
The company has tried to pull this stunt previously, only to give the option to switch back to a chronological timeline after a lot of backlashes.
What’s different this time? The Elon Musk-led company is now showing both algorithmic and chronological feeds side-by-side. Users can switch between them by swiping on their phone screens. Until now, users had to tap on the sparkle icon in the top-right corner to switch between the “Home” and “Latest” timelines. Twitter is justifying its latest change by saying that users can now easily swipe between the renamed “For You” and “Following” timelines.
- January 13: Twitter rolled out the dual-timeline update to the web but at that time the social network used to remember your choice.
- January 20: The company made the “For You” feed default on the web when users first opened Twitter in a tab or refreshed the page.
- January 24: Now, Twitter remembers your choices again.
- February 7: Twitter remembers your choices again on iOS and Android, too.
You can now easily switch between “For you” and “Following” on web. Android coming soon 👀
— Twitter Support (@TwitterSupport) January 13, 2023
Twitter’s advanced search filters for mobile are said to be coming soon
According to social media analyst Matt Navarra, Twitter’s advanced search filters for mobile are coming soon.
Here’s what it looks like:
— Matt Navarra (@MattNavarra) January 4, 2023
Twitter lifts the political ad ban to bolster revenue
The company originally enforced the ban back in 2019. At that time, it said that “political message reach should be earned, not bought.” Twitter charted a different path from other social networks like Facebook and Instagram, which allowed political ads.
The company’s announcement to lift the political ad ban comes at a time when advertisers have been pulling back spending on the platform, and the company has been cutting down its internal revenue projections.
Twitter Blue users can now upload 60-minute videos
On December 23, the Twitter Blue page was updated declaring that subscribers can now upload 60-minute videos from the web at 1080p resolution and 2GB in file size.
Layoffs continue, impacting employees in public policy, engineering
The company also laid off some engineers in infrastructure via email on December 16. Across all of Twitter, it’s estimated that about 75% of employees have either chosen to leave or have been laid off since Elon Musk took ownership of the company in October.
Twitter now displays stock and cryptocurrency prices directly in search results
To access the new feature, users have to just type the dollar symbol followed by the relevant ticker symbol, e.g. “$GOOG” or “$ETH” (minus the quote marks), in the search bar and Twitter will display the current price. This also works without using the $ symbol in some instances, but it’s less consistent and doesn’t always return the stock or crypto prices as requested.
If someone wants to know more details about a stock or cryptocurrency, they can hit the “View on Robinhood” button.
$Cashtags, now with data 📈
— Twitter Business (@TwitterBusiness) December 21, 2022
You can now see how many people view your tweets
A tweet’s View Count will be visible to everyone, not just the owner of the account.
“Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video,” Elon Musk wrote in a tweet. “Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.”
Twitter Blue for Business now allows companies to identify their employees
Twitter’s product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select businesses. The company plans to expand this to more organizations next year.
We’re launching the pilot of Blue for Business so beginning today you’ll start seeing company badges on select profiles. We’ll soon be expanding the program and look forward to having more businesses added in the new year! https://t.co/ytnMRO5rcE
— Esther Crawford ✨ (@esthercrawford) December 19, 2022
Twitter goes on an account suspension spree, including prominent journalists
A day after Twitter crafted a new policy to explain its decision to ban an account that tracks Elon Musk’s private jet, Twitter also suspended its open source competitor Mastodon from the service.
Within the same day, Twitter suspended a number of prominent journalists on the platform without warning. “Same doxxing rules apply to ‘journalists’ as to everyone else,” Elon Musk tweeted in a reply about the journalists’ suspensions.
The company seemingly had a glitch that allowed banned users to still participate in Twitter Spaces. A group of the banned journalists started a group conversation on Spaces where Musk himself joined in. Shortly after, the app pulled its Spaces group audio feature temporarily.
Twitter shuts down Revue, its newsletter platform
Revue, the newsletter platform acquired by Twitter in January 2021, sent a message to newsletter writers on December 14 declaring, “We’ve made the difficult decision to shut down Revue.” Writers had until January 18, 2023 to retrieve their data before everything was deleted.
Twitter disperses the Trust & Safety Council
Twitter dispersed the advisory group consisting of roughly 100 independent researchers and human rights activists from around the world. The council members received an email on Monday, December 12 from the company saying that the Trust & Safety Council is “not the best structure” to get external insights into the company product and policy strategy.
Elon Musk says Twitter will remove all legacy verifications ‘in a few months’
Twitter will remove all legacy blue checkmarks “in a few months,” Elon Musk tweeted on December 12. Before Musk bought Twitter, checkmarks were used to verify individuals and entities as active, authentic and notable accounts of interest.
This past week, many blue checkmark holders have been seeing a pop-up when they click on their blue checkmark that reads, “This is a legacy verified account. It may or may not be notable.”
Twitter Blue relaunches with new verification process, plus Blue for Business
Twitter is officially bringing back the Twitter Blue subscription on December 12, starting in five countries before rapidly expanding to others. The app updated its terms to specify that users will need to verify their phone numbers before purchasing the Twitter Blue subscription.
Web sign-ups will cost $8 per month and iOS sign ups will cost $11 per month for “access to subscriber-only features, including the blue checkmark,” per a tweet from the company account. Twitter Blue became available on Android at the same price as iOS in January 2023.
In addition to the relaunch of Twitter Blue, the company also began rolling out a new offering called Blue for Business that adds a gold checkmark to company accounts.
Twitter’s Community Notes feature is now global
Community Notes, previously known as Birdwatch, are now visible around the world. Community Notes is the social media giant’s crowdsourced fact-checking system.
Moderators who are part of the program can add notes to tweets to add context and users can then vote if they determine the context to be helpful. Prior to this global expansion, Community Notes were only visible to users in the U.S. Twitter added moderators from the U.K., Ireland, Australia and New Zealand in January 2023.
Twitter announces charging $11 on iOS for Blue subscription to offset App Store fees
When Twitter launched its new subscription plan with a verification mark on November 9, it charged users $7.99 per month. In an attempt to offset App Store fees, the company is charging iOS users $11 for the new subscription plan — though the Twitter Blue plan is on halt.
Twitter’s Community Notes updated to better address ‘low quality’ contributions
The platform’s crowdsourced fact-checking system, Community Notes, are notes written by users that are appended to tweets to provide further clarification and context.
The Community Notes algorithm change involves scoring notes where contributors explain why a tweet shouldn’t be deemed misleading.
Twitter announces a new multicolored verification system
Elon Musk announces that Twitter will tentatively roll out a new multicolored verification system where companies will get a gold checkmark, government officials will get a grey checkmark and the blue checkmark will be dedicated to individuals even if they are not celebrities. That means the blue checkmark will be used with legacy verified accounts and folks who buy the company’s proposed $8 per month paid plan.
If you’re confused about all the checkmarks, you’re not alone. Here’s a quick guide on what each checkmark and badge means.
Twitter Blue verification chaos ensues
On November 9, CEO Elon Musk floated changes to Twitter’s system for verifying user accounts, including charging $8 per month for it. The social media company seemingly began rolling out a new tier of Twitter Blue, its premium subscription service. According to a tweet by Esther Crawford, a former product lead, the new Twitter Blue plan wasn’t yet live, but some users saw notifications as part of a live test.
The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time. The Twitter team is legendary. New Blue… coming soon! https://t.co/ewTSTjx3t7
— Esther Crawford ✨ (@esthercrawford) November 5, 2022
The company also launched grey-colored official checkmarks for notable accounts such as companies and politicians. But within hours of the launch, Elon Musk killed it. Crawford clarified that the grey “Official” labels are still going out as part of the new Twitter Blue product.
The new $8 Twitter Blue plan began rolling out to iOS users in the U.S., Canada, Australia, New Zealand and the U.K with the only feature available at the time being the blue “verified” checkmark. This caused a number of fake accounts pretending to be celebrities, brands and otherwise influential people to create accounts and spread misinformation.
The Twitter exodus begins with mass layoffs and exits
Elon Musk laid off 3,700 people on November 3, almost half its staff, shortly after completing the acquisition. Twitter was sued in a class action lawsuit in response to not giving employees advance notice of a mass layoff, alleging Twitter violated worker protection laws.
A week later, the app reached out to some former employees to return as they were laid off “by mistake.”
In addition to layoffs, a round of executive departures also swept through the company. In Musk’s first email to his new staff, he talked about ending remote work and making the fight against spam a priority.
Elon Musk is revamping Twitter’s verification system
Twitter begins overhauling a new and more expensive version of Twitter Blue, the platform’s paid plan, that will reportedly cost $19.99 per month and give users a verified badge. At the time, Twitter Blue cost $4.99 per month in the U.S.
According to a report from The Verge, the company plans to remove verification badges from current holders if they don’t pay for Twitter Blue within 90 days of launching the new verification system.
Elon Musk officially owns Twitter
Elon Musk closed on his $44 billion acquisition of the bird app on October 27, 2022. The deal came after months of legal drama, bad memes and will-they-or-won’t-they-chaos. After sealing the deal, Musk took Twitter private and began clearing house. On day one, he fired former CEO Parag Agrawal, CFO Ned Segal, general counsel Sean Edgett and head of Legal, Trust and Safety Vijaya Gadde.